Changes are coming to the content I create for The Nomad Programmer. This last year has given me a ton of new insights that I plan to share with all of you.
When I first started my website and hung up my business sign on the internet, I had no clear vision of what I wanted to present to my audience. Yes, I wanted to get business contracts that would pay me handsomely for my hands-on work, training, and advice. I figured that given my last couple of engagements revolved around developing custom reusable components for web applications, there would be a need for it by major enterprises. And there is a need by enterprises for UI library work; the problem is that they are not looking for a solopreneur. They are looking for a consulting business with a deep bench.
Corporations are willing to jump into an expensive project with a well-known, upscale consulting company. Nobody will fault them if things go sideways with McKinsey & Co., (“Hey, at least we tried with McKinsey…”). Meanwhile, negative perceptions of small, specialized software shops will persist if things don’t go well, whether warranted or not (“Why didn’t we go with McKinsey?”). This leads to my next point…
No more Executives, Directors, or Managers. My primary audience now is software engineers in the enterprise, junior software engineers trying to skill up, and people that would like to pay me for my service.
Executives, Directors, and Managers don’t read blogs. They read books. They read business websites from established sources like Harvard Business Review and Forbes. They read newsletters from those same established sources. Big business works with other big businesses. If they do hire any small specialized business, they do so mainly through referrals from other big businesses or well-known people in an industry.
I am not a big business. I am a business of one. I don’t know as many bigwig individuals at companies. And even then, the risk to them was not worth entertaining ideas.
But, I do know developers. I work with them. I know their struggles to deliver high-quality and maintainable work quickly and efficiently. I know their language, their congregation spots, and what pains them. Do they have money? Yes, they do. Are they willing to spend that money? Depends on how much they value their time, the one exhaustible element all humans have a limited amount of. And it also depends on the pain that needs solving.
A Service Mindset
I will share more of what I know. Less hypothesizing, more practical tips and solutions for common problems faced by my target audience.
I’ve learned many life lessons through the passing years. One of those lessons is that knowledge is not a scarce resource. If I teach you how to do something, I don’t lose that ability myself. On the contrary, it gets reinforced.
So instead of just dropping juicy morsels highlighting my knowledge, with the hope that you will pay me in full to receive it, I am just going to give it to you. Yeah, that’s right, give it to you free — gratis. Help you become better at what you do by showing you how to solve specific problems faced in your real-life development. No need for you to pay me with money with the content I publish here or elsewhere. Just pay it forward. That’s enough for me. Because at the end of our lives, the only thing that we leave behind is the impact we left on others.
Change is Constant
My positioning will shift again the more knowledge I get from others. If I don’t see traction from my developer audience, then time to look elsewhere.
We all come to this world with limited time. We all have 80 years (more or less) to make the best that we can to improve our lot, savor the beautiful things mother Earth offers, and leave an imprint.
I will stay on this track of helping Angular enterprise developers with their AG Grid conundrums for about 7 months. If I don’t see any traction with new business entering my sales funnel, or developers buying my products, then it will be time to pivot again. The one constant in life is change. Embrace it.
Call to Action
Many of you joined my newsletter, or follow me on socials because you were interested in the direction I was going to take my marketing, or maybe you were just being nice. I thank you for it. But given that our time is finite, I want you to consider if my content is worth it to you. If it’s not, feel free to unsubscribe from my newsletter. No hurt feelings.
For those that stay, hope you enjoy the new direction we’re embarking on. And don’t hesitate to reach out to me with questions. Send an email to Guillermo at The Nomad Programmer dot com.